Dublin, April 04, 2023 (GLOBE NEWSWIRE) — The “Mobile Augmented Reality (MAR): Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.
The global market for Mobile Augmented Reality (MAR) estimated at US$9.7 Billion in the year 2022, is projected to reach a revised size of US$74.8 Billion by 2030, growing at a CAGR of 29.1{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} over the analysis period 2022-2030.
Software, one of the segments analyzed in the report, is projected to record 25.5{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} CAGR and reach US$40.2 Billion by the end of the analysis period.
Taking into account the ongoing post pandemic recovery, growth in the Services segment is readjusted to a revised 35{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} CAGR for the next 8-year period.
The U.S. Market is Estimated at $2.8 Billion, While China is Forecast to Grow at 28{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} CAGR
The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$2.8 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 28{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 25.9{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} and 25.3{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 20.3{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} CAGR.
Select Competitors (Total 113 Featured) –
- Apple Inc.
- Augmensys GmbH
- Augment
- Augmented Pixels Inc.
- Blippar
- Catchoom Technologies
- DAQRI
- Google Inc.
- Gravity Jack
- Hunter Research and Technology, LLC
- LM3LABS Corp.
- Marxent Labs LLC
- Mollejuo Software, Inc.
- Mybrana Network S.L.
- Niantic, Inc.
- Occipital Inc.
- Seabery Augmented Technology
- Snap, Inc.
- ViewAR GmbH
- VividWorks Ltd.
- Wikitude GmbH
- Zappar Ltd.
What`s New for 2023?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies – Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and Research Platform
- Complimentary updates for one year
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 229 |
| Forecast Period | 2022 – 2030 |
| Estimated Market Value (USD) in 2022 | $9.7 Billion |
| Forecasted Market Value (USD) by 2030 | $74.8 Billion |
| Compound Annual Growth Rate | 29.1{fa54600cdce496f94cc1399742656d2709d9747721dfc890536efdd06456dfb9} |
| Regions Covered | Global |
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
- Recent Market Activity
- Brief Overview of Emerging Trends and Future Prospects for Augmented Reality
- AR in Digital Marketing
- AR and Mapping
- Education
- Industry Applications
- Select Innovative Companies in AR/VR Space (2017)
- Factors Stimulating AR Demand
- Integration of Mobile Technology and Augmented Reality Gains Momentum
- Mobile AR Apps to Play Definitive Role in AR/VR Market
- Benefits of Mobile AR Solutions to Key Industries
- Factors Boosting Adoption of AR
- Tourism
- Retail
- Gaming
- Entertainment
- Businesses and Economy
- Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR
- Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device
- Latest Augmented Reality Trends to Favor Mobile AR
- Apple and Google Target Mobile AR
- AR Chipsets and Sensors
- Enhanced Mobile Experience
- Gains for Mixed Reality
- AR Smartphones and HUD Technology
- Next-Generation AR Headsets
- Use of Mobile AR for Marketing
- AR to Topple VR
- Adoption across Diverse Industries
- Retailers to Embrace AR
- Mobile Augmented Reality: Major Milestones Over the Years
- Early AR Limited to Scientific Use for High-end Applications
- ARToolKit: A Major Breakthrough for Mobile AR
- ARQuake Game: First Outdoor Mobile AR Video Game
- BatPortal: First PDA Enabled Wireless AR System
- Mobile AR Penetrates the Mobile Phone Ecosystem
- Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
- Global Market Outlook
- Futuristic Goals for Mobile AR in a Nutshell
- Competitive Landscape
- Progress Made by Major Companies in the Field of Augmented Reality
- Participants across the Value Chain Bet Big on Mobile AR
- Leading Mobile AR Tools Available for Developers of AR Game or App
- Select Mergers & Acquisitions for 2015 & 2016
- Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017)
- Popular Mobile Augmented Reality Apps for Android/iOS (2015)
- Select Innovative Mobile AR Apps Developed in Recent Past
- Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
- Mobile Augmented Reality (MAR) – Global Key Competitors Percentage Market Share in 2022 (E)
- Impact of Covid-19 and a Looming Global Recession
- Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Key Drivers and Restraints
- Augmented Reality Explodes into Mainstream
- Notable AR Milestones
- Promising Developments
- Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
- Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
- Retail and Marketing Apps Dominate the Developer Investments in AR
- Technology Developments & Innovations: Spearheading Growth
- Markerless Augmented Reality
- Cloud Computing Support for Mobile AP Apps
- Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
- Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
- Mobile AR Game Apps: The Major Revenue Contributor
- Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
- Opportunity Indicators
- Augmentation in Smartphone’s Computational Capability Drives Location-Based AR
- Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
- Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
- Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
- Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
- Mobile AR Applications: A Key Enabler of M-Commerce
- Strong Growth Projected for Mobile AR in Virtual Product Display Applications
- Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
- Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
- Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
- Other High-Growth Application Areas for Mobile AR
- Retailers & Marketers
- Tourists
- Instructional Manuals and Videos
- Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
- Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
- Developments in High-Speed Networks Support New App Possibilities for Mobile AR
- Enabling Mobile AR and VR with 5G Networks
- Key Challenges Hampering Widespread Adoption of Mobile AR
- Lack of Awareness & Penetration in Addressable Markets
- Lack of Visibility
- Technology Limitations
- Failure to Meet Consumer Expectations
- Privacy Issues
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
IV. COMPETITION
For more information about this report visit https://www.researchandmarkets.com/r/x69aqo
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