How execs view weather impact and what tech can do to help

When Hurricane Harvey manufactured landfall in Texas in August 2017, it brought with it 152 mph winds, 5- to 10-foot storm surges and extra than 50 inches of rainfall, leaving a path of destruction in its wake.

But Harvey’s impact didn’t stop there — it also brought the region’s supply chain to a close to screeching halt.

Injury to transportation infrastructure, shuttered factories and distribution facilities, and halted oil production sent disruptive shockwaves throughout the logistics market. The $125 billion direct costs of Harvey had been only a portion of its genuine impression on this elaborate sector.

6 several years later, billion greenback weather conditions gatherings now transpire each individual 18 days and repeatedly threaten the freight industry’s perform and resilience. 

Weather’s raising affect on transportation

David Spencer, vice president of industry intelligence at Arrive Logistics, has a deep understanding and appreciation for offer chain complexities. He recollects the ripple outcome of events like Hurricane Harvey and ​​the 2021 winter season storm in Texas on output and distribution chains. 

“When these functions are huge enough and final for an prolonged period of time of time, they can have for a longer period reaching impacts on the equilibrium of potential throughout the nation. What these two storms had in typical were that they have been significant and prolonged lasting, and the overall current market problems were such that the marketplace was susceptible to for a longer period long lasting disruptions,” Spencer said.

And it is not just severe weather. Though extreme gatherings can disrupt the provide chain for days or even weeks, each day short-lived weather conditions disorders, which are ever more unstable, also pose lesser but serious challenges to transportation corporations. 

Each day America’s 3.6 million truck drivers, for example, confront quick-transforming road conditions, generally leaving them in the middle of slick, windy, snowy or lower-visibility environments that put protection and shipping schedules at danger. 

With additional than 8,500 trucks, Werner Enterprises knows this danger perfectly. “[Weather events and natural disasters] can induce delays and the require for drivers to choose option routes,” said Eric Downing, Werner Enterprises’ COO. “When a route is impacted, drivers may possibly have to steer clear of the influenced space or shelter in spot right up until the weather passes. As a final result, delays may possibly occur and expenditures can improve, incorporating worry to the base line.”

FreightVana, a major electronic logistics companion, also sees the disruptive effects of  everyday climate for equally shippers and carriers. In response to current disruptions in the Midwest and mountain regions of the West, FreightVana co-founder and CEO Shannon Breen is continuously wondering about option routes. “We generally have open and transparent conversation with our buyers. We’re consistently on the lookout at rerouting freight exactly where it would make perception,” she stated.

Taking a proactive, head-on approach to temperature preparedness

As Arrive, Werner and FreightVana all encounter, climate impression throughout transportation is major and growing.

And all agree adapting to it requires a proactive, intentional strategy focusing on basic safety and transparency.

“Weather activities are a actuality in the transportation sector. The most critical motion that we take at Werner is guaranteeing that our skilled motorists have the instruction, sources and help necessary to get ready for inclement temperature. I imagine it’s vital to reiterate one thing our chairman, CEO and president, Derek Leathers, claims continually: ‘Nothing we do is worthy of obtaining harm or hurting others,’” mentioned Downing.

The two Arrive and FreightVana also issue to acquiring a centralized course of action as key.

“It will come down to how swiftly you can detect complications or at-threat masses and make changes. Acquiring processes and normal running techniques in location to execute when difficulties arise will guarantee you are equipped to minimize damaging impacts,” extra Spencer.

“Make positive your operations team and shopper groups are on the exact web page. The ops crew has some of the finest weather depth from their carriers, but frequently that info does not movement efficiently to the purchaser-facing teams,” stated Breen.

Executing at scale with weather intelligence’s driver basic safety remedy

As each government notes, the menace of weather conditions affect and need for a proactive method are obvious.

But supporting drivers, identifying at-danger masses and keeping everybody on the same webpage is an impossible undertaking without sophisticated technology.

Which is why providers like Nussbaum are turning to’s innovative driver checking capabilities to routinely and consistently keep an eye on their fleets for weather-related dangers — and proactively send actionable alerts with suggestions:

“We had a driver, he was out in Iowa on Interstate 80 likely 50 miles an hour. … With, we ended up equipped to call him and talk via the temperature state of affairs. The objective that we have with is being capable to give that assurance to a driver and give them the tools so that they can make superior selections and better judgments for on their own,” stated Rick Schmidt, director of HR and protection at Nussbaum.

This technique replaces manual procedures most trucking providers continue to utilize: Customarily, this requires human beings checking weather across the states in which they function, interpreting that temperature to identify the possible hazards, and speaking these dangers to their drivers.  The end result is a time-consuming, error-inclined method.

Not like this handbook monitoring,’s climate intelligence know-how lets end users to automatically and repeatedly observe their fleets for temperature-associated hazards, instead than manually updating geofences or messaging motorists.’s weather monitoring motor works by using customizable, predefined weather conditions thresholds to keep track of each individual truck for dangerous climate conditions in serious time. When the threshold is met, the platform instantly surfaces the at chance motorists, alerts them, and delivers specific temperature issue insights.’s climate intelligence system integrates with ELD feeds and ahead-facing digital camera methods to offer hyperlocal, real-time complete fleet visibility. (Picture:

“Real weather preparedness doesn’t halt at the forecast. We supply the resources needed to monitor all trucks in the fleet in authentic time, easily and quickly discover which kinds are in serious temperature ailments so you can prioritize them in accordance to projected severity and keep drivers harmless,” mentioned Ayala Rudoy, vice president and general manager of transportation. 

Intrigued in tackling your weather problems with driver monitoring? Master much more at